One of the tasks as a webmaster will be to track all of the information regarding your site so that you can plan an appropriate strategy for your keywords and campaigns. You do this by adding “analytics” code in the HTML and registering your site through various webmaster tools on major search engines.
Without any analytics on a website, you won’t be able to see how you are being found, how many times your pages are viewed, what your most popular articles are or what kind of keywords are being used to locate your pages.
Knowledge is power. A lack in research will result in a lack of exposure since you won’t know what works well, and what’s useless. You also won’t be able to focus your efforts to go after your target market, and thus, all of your content will be considered fragmented with no real authority on any particular subject. If you are the kind of person more interested in specialized training for this kind of thing then the Guide to Career Education is the thing for you to check out.
My personal favorite analytics tool is Google Analytics. It’s easy to use and install, and seems to be a model that many websites and bloggers use to explain the concept of analytics. It’s also easy to combine with Google AdWords, AdSense, Gmail, and Blogger, along with a wealth of additional tools that will help you in your efforts.
To add Google Analytics, you must first create an account with them here: http://google.com/analytics/ Add your website and information, and Google will provide you with a code block to copy/paste into any website.
Once you have this code, go to your design page and switch to edit HTML (Along with the expanded Widget enabled) and find this code:
Directly above this tag, add the Google code and Voila!
Be sure to check your Google Analytics page and see that next to your site’s URL (You can click “Check Status” to refresh the list). It must say “Receiving Data” – if not, then there’s an issue with the code you placed.
Once the information begins to pour in, you’ll need to find out exactly how people are finding you. Focus your efforts on improving what works, and avoid wasting time on what doesn’t. Someone who is interested in going to school for SEO should check out the Guide to Career Education.
Giveaway Contest Entry Rules:
Please leave a separate comment, with your email address, for each entry. This giveaway is open to everyone! A person can only win once during this series; feel free to enter with each SEO series post if you do not win.
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This Giveaway ends on July 28th at 8:00pm EST
Note: If you have friends who don’t have a site, they can still enter and give you more entries to the contest! Come one come all!
I will also be available to give SEO packages to everyone who desires at reasonable costs. Simply send me an e-mail to “firstname.lastname@example.org” with your information and site, and I’ll provide you with a quick assessment as well as costs of repairs.